What does Paramark do?
Paramark provides a platform that enables marketing teams to analyze and measure the incremental impact of their investments, helping them make informed spending decisions with confidence.
How much did they raise?
The company raised a total of $8M, combining a $6M Seed round led by Greylock with angel investments from former CMOs at Dropbox, Salesforce, and Amazon, as well as an unannounced $2M Pre-Seed round.
What are their plans for the money?
Paramark plans to use the funds to expand its operations and accelerate development of its marketing measurement platform, potentially transforming how brands optimize their marketing spend.
What have they achieved so far?
Since launching its alpha version in 2024, the platform has been adopted by both consumer and B2B brands, including Square, ClickUp, Speak, and Chime, demonstrating its effectiveness in delivering marketing insights.
