What does Puresport do?
Puresport is a performance supplement and hydration brand based in London. It offers a range of products including hydration blends, adaptogenic mushrooms, and creatine, with additional science-backed supplements aimed at enhancing endurance, recovery, and long-term wellness in the pipeline.
How much did they raise?
The company raised £3.6M in a round led by Redrice Ventures and Five Seasons Ventures, with participation from Ben Earl and Finn Russell. This round increases the total investment in the brand to over £5M.
What are their plans for the money?
Puresport plans to use the funds to accelerate its global expansion, launch new science-led supplements, and grow its community-led wellness ecosystem, potentially elevating its market presence and consumer impact.
What have they achieved so far?
The brand has already built a strong reputation in the wellness space, evidenced by its robust product line and strategic leadership, including CEO Daniel Temm, whose background in professional sports underpins the company's science-driven approach.
