What does Retail Media IQ do?
Retail Media IQ leverages artificial intelligence to assess and optimize retail advertising programs. The company analyzes which elements of a client’s online retail ad strategy impact revenue, applying real-time adjustments across platforms such as Amazon, Walmart, and other major vertical retailers.
How much did they raise?
The company raised $200K in Pre-Seed funding with backers undisclosed. This funding round was driven by the company’s leadership, including CEO and Founder Mateusz Drela, bolstering its strategic direction in the online retail media market.
What are their plans for the money?
Retail Media IQ intends to use the funds to expand its operations and increase business reach. The investment is expected to enhance the company’s ability to deliver real-time ad optimization, thereby improving campaign performance for its clients across various digital channels.
What have they achieved so far?
The company has already made significant strides in the AI-driven retail advertising space, launching solutions that impact revenue across diverse online sales outlets. The addition of industry veteran Philip Carls, former head of pricing at Walmart and Amazon EU, to its Board of Directors further underlines its growing market influence.
